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It's how people find YOU!

So, What is SEO?

“Search engine optimization” or SEO is what we refer to as the practice of increasing the quantity and quality of “website traffic”, It's how people find you on the web today. 

However, SEO is an investment into your future because it takes time and will not give you immediate success on the first day. There is a lot of planning, and ongoing management in order for it to succeed.


Why is SEO so important?

SEO improves your company’s online presence, and goals of your companies website.

The majority of online traffic comes from search engines like Google, Yahoo and Bing. It trumps paid advertising, social media, and other online platforms. 

Organic searches receive more clicks than paid advertisements because it covers more, and it seems more credible to searchers. The comparison is quite high, did you know that only 2.8% of people click on paid ads? All that money paid for ads can be redirected to your SEO. 

When SEO is set up properly, it can pay dividends over time. It can be used for all types of businesses, especially those who offer services and products people are searching for.

Having a high-quality website and quality SEO will take your company to high places.

Types of SEO

Local SEO

Local SEO is important if your business has a specific service area defined. For example, say you own a construction company based out of Boston, you would want to capture the information for people local to your business that would benefit by working with you. If you had the majority of your site traffic coming from California, those prospective clients wouldn't be able to hire you for your services. That's why Local SEO is so important for small and medium sized businesses trying to expand their customer base. Give your prospective clients the information they're looking for without making them search night and day for it. We understand that it can be a challenge to attract more local business, but it doesn't have to be a challenge

Regional SEO

The same line of thought goes for Regional SEO much like it does for Local SEO. The only major difference for you? Regional SEO takes it a step further and expands your service area reach. You're a Boston based construction company that had a great year last year and just expanded to service the entire region of New England. With proper Regional SEO implemented, you can now be found in search engine results anywhere you can service/conduct business! 

How Does SEO Work?

SEO involves making certain changes to your website design and key content that will make your website more attractive to the major search engines.

One thing we do at WMA is Content Marketing which is one of the best ways to rank your pages higher on search engines. Basically, when we are creating your site, the more quality, relevant content pieces that you have about your services and products, the more likely search engines will pick that up. As well as the more engaging content your site has the longer your audience will spend on your site. It needs to be interesting!

Want to know how your site is currently ranking at? We can run a free audit and tell you exactly how well it is doing!


Click here to learn more about Advanced SEO vs. Basic SEO

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